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More On RNDC’s Entry Into CBD

July 27, 2021

Yesterday Republic National Distributing Company (RNDC) announced its entry into the CBD business. RNDC signed distribution agreements with DayTrip, Oh Hi, Sati Soda, and Wyld CBD. Their products will be sold in Alaska, Colorado, Florida, New Mexico, Oklahoma, Oregon, and Texas, where CBD is legal and legislated by the states. The agreements are effective in mid-August.

Stephanie Honig, president of the Napa Valley Cannabis Association, is consulting on CBD brands and strategy as RNDC enters the new category. “The sober curious view CBD as an alternative to alcohol, it’s growing in the health and wellness space, and it’s growing on-premise in restaurants and bars,” Honig told SND. “So there’s clearly an opportunity for a company like RNDC that’s been a leader in wine and spirits for decades to also lead in this space and build up brands and add a lot of value.”

Citing retail players as diverse as Whole Foods, CVS, Circle K, and Sprouts, Honig noted that a wide variety of stores are beginning to carry CBD products, and that the growth opportunities remain immense as larger numbers of U.S. consumers awaken to the category. “That opportunity will only continue to amplify, especially as the on-premise continues to show increasing interest,” she said.

Among the brands RNDC will begin handling, Oh Hi CBD seltzers come in Grapefruit, Pomegranate, Lemon Lime, and Ginger Basil Limeade flavors packaged in 12-ounce cans, each with 20mg of CBD. In their home market of Colorado, they’re selling at Total Wine for $15 a four-pack.

DayTrip comes in six flavors, is at 15g of CBD a can, and sells at $59 a 12-pack on its website. Sati Soda has 23mg of CBD a can and sells online at $48 a 12-pack, while Wyld CBD has 25mg of CBD a can and sells at $16 a four-pack.—Daniel Marsteller

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