News Briefs for August 4, 2021

•Infinium Spirits’ Skrewball Peanut Butter whiskey has been named the official whiskey of upstate New York NFL team the Buffalo Bills. The partnership will kick off during the upcoming NFL season with Skrewball-branded bars and cocktails featured in the Pepsi and Toyota Clubs at Highmark Stadium. In addition, Skrewball signs will be displayed throughout the stadium. Last year, Skrewball reached 581,000 cases, in the U.S., up 259%, according to Impact Databank.

•Renowned winemaker Thomas Rivers Brown has become consulting winemaker for Constellation-owned Mount Veeder Winery in the Napa Valley. In the new role, he’ll work alongside Mount Veeder winemaker Niki Williams. Mount Veeder produces around 39,000 cases annually, with its namesake Cabernet Sauvignon positioned at $55 a bottle and its Red Blend selling at $125. The move is part of Constellation’s heightened focus on its luxury wine stable. Earlier this year, the company formed a new fine wine and craft spirits unit to galvanize those efforts.

•Beam Suntory has launched Basil Hayden Toast, a new Bourbon featuring a brand new mash bill. The 40% abv whiskey swaps out rye for brown rice in the mash and a portion of the final whiskey is finished in toasted oak barrels after its initial aging period. Basil Hayden Toast is now available across the U.S. for a suggested price of $50 a 750-ml. Last year, Basil Hayden was up 23% to 393,000 cases in the U.S., according to Impact Databank.

•Correction: In yesterday’s SND, we stated that Lobos 1707 had depleted 4,500 cases since its launch. In fact, that figure is the brand’s depletions through Southern Glazer’s since April 2021.

Tagged : Basil Hayden, Beam Suntory, Constellation, Infinium, Mount Veeder Winery, Skrewball

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