Exclusive news and research on the wine, spirits and beer business

News Briefs for August 6, 2021

August 6, 2021

•Hall of Fame basketball player Scottie Pippen has teamed up with Dave Phinney’s Savage & Cooke for a new Bourbon. The brand, called Digits, is a 5 year old Tennessee Bourbon with a mashbill of 75% corn, 21% rye, and 4% malted barley that is bottled at 46% abv. It’s available in the Chicago area, retailing at $70. Whisky Advocate has the full story.

•Bacardi has announced “Senses Stirred,” the first film ad campaign focused on Bombay Sapphire and the Gin & Tonic. The campaign was directed by Alan Masferrer and will run in 30-, 15-, and 6-second spots, and will kick off next week on network and cable TV as well as on digital and social channels. In addition, the brand will host a series of in-person activations tied to the new ad. In 2020, Bombay (including Sapphire and the standard release) was up 10.3% to 1.28 million cases in the U.S., according to Impact Databank.

•The Midwest-based Hy-Vee supermarket chain is introducing a new liquor store concept, Wall to Wall Wine and Spirits. The first Wall to Wall Wine and Spirits locations are planned for West Des Moines, Iowa; and Lincoln, Omaha, and Papillion, Nebraska. According to Hy-Vee, the stores will stock a large selection of wine and spirits, as well as craft beer and specialty grocery items. Hy-Vee currently has more than 280 stores across eight Midwestern states and sales of $11 billion annually.

•MGP Ingredients posted sales up 89% to $174.9 million for its fiscal second quarter ended in June, with adjusted EBITDA more than doubling to $42.3 million. “Sales of premium beverage alcohol increased 54.2%, primarily driven by brown goods sales growth of 72.8% from last year, which was due to both higher aged whiskey and new distillate sales,” stated president and CEO David Colo. “The American whiskey category remains robust.” MGP’s branded business also got a significant boost recently with its purchase of Luxco, with its branded sales totaling $60 million in the second quarter.

•Campari has launched “Trust Your Spirit,” a new ad campaign for Wild Turkey following May’s packaging refresh for Wild Turkey 101 Bourbon. The new program features Matthew McConaughey, the brand’s creative director, as well as digital shorts featuring master distillers Eddie and Jimmy Russell. The “Trust Your Spirit” campaign will run on digital and social channels in the U.S. and Australia, among other global markets. Last year, Wild Turkey depleted 810,000 cases in the U.S., up 15%, according to Impact Databank.

•Oregon-based Stoller Wine Group has debuted a new Rosé Spritz called Stoller Swing. The 7.5% abv offering sells in 500-ml. bottles retailing at $10. It’s made with Oregon Pinot Noir blended with vermouth and citrus botanicals and a hint of effervescence. Stoller Swing is first launching in Oregon, Georgia, and Texas ahead of a national rollout. Meanwhile, Stoller has named Pat Hiley as vice president of national sales. Hiley, who joined the company in 2018, is a 25-year industry veteran who has spent time at all three tiers.

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