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Trulieve Debuts Four New Brands In The U.S.

August 10, 2021

Multi-state cannabis operator Trulieve is bolstering its range with a new set of brands aimed at both the adult-use and medical markets. The first is The Muse, which includes dabbables, extracts, concentrates like shatter and budder in 1g format, and naturally-derived botanical vapes in 1g and 5g formats. Momenta is a wellness focused label that includes capsules, tinctures in varying strains and potencies, and topicals, including muscle rubs and gels.

Also launching are Sweet Talk chocolate bars and gummies (both featuring 20 5mg pieces a pack) in a variety of flavors, and The Cultivar Collection, Trulieve’s “top-shelf” brand of whole flower, in 3.5g and pre-roll formats. All four brands are now present in the Massachusetts market, and The Cultivar Collection has also debuted in Florida. The company says the full suite of brands will be available in Trulieve’s additional operating markets in the coming months, pending regulatory approval.—Daniel Marsteller

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