Exclusive news and research on the wine, spirits and beer business

News Briefs for August 17, 2021

August 17, 2021

•Corralejo Tequila, part of the Infinium Spirits portfolio, is launching a limited edition Extra Añejo Tequila in conjunction with the brand’s 25th anniversary. Aged five years in whiskey barrels from fellow Infinium brand Templeton Rye, the 40% abv Extra Añejo is debuting in a supply of 1,600 bottles retailing at $250 each. Corralejo Tequila is produced at Hacienda Corralejo in Guanajuato, Mexico. The brand’s core range includes Corralejo Silver ($22), Corralejo Reposado ($26), Corralejo Añejo ($33), and Corralejo 1821 Extra Añejo ($130). Corralejo increased 18% to just under 200,000 cases last year, according to Impact Databank.

•Belize’s Copal Tree Distillery has launched Copalli Cacao in the U.S. The spirit begins as Copalli’s white rum, which is then rested on locally grown cacao nibs before the infusion is distilled and proofed down to 40% abv for bottling. Copalli Cacao is now available in the U.S. for a suggested price of $31 a 750-ml. It joins Copalli White Rum and Barrel Rested Rum in the brand’s portfolio.

•A new wine-based cocktail brand, Spritz Society, is rolling out in the U.S. Produced in Sonoma, the ready-to-drink Spritzes will debut with four flavors: Grapefruit, Lemonade, Blood Orange, and Pineapple. Each 8.4-ounce can is at 6% abv and contains 120 calories. Spritz Society has a base of 100% real sparkling wine infused with natural fruit flavors and a touch of effervescence.

•Convenience chain 7 Eleven is partnering with Minibar on a pilot program that will see it deliver wine and beer among other items in certain markets within an hour. Fast Company reported that the program will begin with 600 stores, including locations spread across key cities in the Florida, Texas, and Virginia markets. Additional markets are slated to come online later this year. Orders will be placed through Minibar’s app and website.

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