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Jack Daniel’s Unveils 10-Year-Old Tennessee Whiskey

August 25, 2021

Brown-Forman is extending Jack Daniel’s with its first 10-year-old age stated Tennessee whiskey in more than 100 years. Retailing at $70, the 97-proof whiskey will debut in limited quantities across the U.S. next month. Jack Daniel’s master distiller Chris Fletcher sourced the new offering from oak barrels that were relocated throughout the brand’s barrelhouse to extend the aging process over the past 10 years.

The bottle design is also inspired by the brand’s history, featuring a hand-drawn iteration of the original cartouche that appeared on Jack Daniel’s aged-stated bottles a century ago. Jack Daniel’s 10-year-old is slated to be an annual release moving forward. Excluding Gentleman Jack and its flavored varieties, Jack Daniel’s depleted above 5.3 million cases in the U.S. last year, according to Impact Databank, ranking as the top American whiskey brand.—Daniel Marsteller

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