Control State Spirits Volumes Slip In July, But Rise 6% In The Year-to-Date

Spirits volumes in control states fell 2.2% in the month of July to bring year-to-date growth down to a cumulative 6%, according to NABCA. The fastest-growing major segments by volume in control states through the first seven months of 2021 were pre-packaged cocktails (+37%), Tequila (+26%), Irish whiskey (+19%), and cordials/liqueurs (+16%), as all major spirits categories registered year-to-date gains.

Seven of the 18 control jurisdictions declined in July 2021, but nine of the 10 largest states by volume posted year-to-date increases for the seven-month period. Last year, Michigan, the biggest control state, was the sixth-largest spirits-consuming state overall—according to Impact Databank—while Ohio, Pennsylvania, North Carolina ranked 8th, 9th, and 10th, respectively. Control states comprised just over 23% of total spirits volume in the U.S. last year, according to Impact Databank.

Among the 50 largest-selling spirits brands in control states, Patrón Silver (+28%) was the fastest-growing brand through seven months, according to NABCA. E.&J. Gallo was the fastest-growing spirits marketer among the 15 largest in control states with a 15% gain year-to-date, largely due to the continued popularity of High Noon Sun Sips seltzer and New Amsterdam Pink Whitney vodka.—Juan Banaag

Tagged : control states, High Noon, NABCA, Patrón

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