Control State Spirits Volumes Slip In July, But Rise 6% In The Year-to-DateAugust 27, 2021
Spirits volumes in control states fell 2.2% in the month of July to bring year-to-date growth down to a cumulative 6%, according to NABCA. The fastest-growing major segments by volume in control states through the first seven months of 2021 were pre-packaged cocktails (+37%), Tequila (+26%), Irish whiskey (+19%), and cordials/liqueurs (+16%), as all major spirits categories registered year-to-date gains.
Seven of the 18 control jurisdictions declined in July 2021, but nine of the 10 largest states by volume posted year-to-date increases for the seven-month period. Last year, Michigan, the biggest control state, was the sixth-largest spirits-consuming state overall—according to Impact Databank—while Ohio, Pennsylvania, North Carolina ranked 8th, 9th, and 10th, respectively. Control states comprised just over 23% of total spirits volume in the U.S. last year, according to Impact Databank.
Among the 50 largest-selling spirits brands in control states, Patrón Silver (+28%) was the fastest-growing brand through seven months, according to NABCA. E.&J. Gallo was the fastest-growing spirits marketer among the 15 largest in control states with a 15% gain year-to-date, largely due to the continued popularity of High Noon Sun Sips seltzer and New Amsterdam Pink Whitney vodka.—Juan BanaagSubscribe to Shanken News Daily’s Email Newsletter, delivered to your inbox each morning.