Wine Spectator: Jackson Family Pushes For Greater Action On Climate Change And SustainabilityAugust 27, 2021
A little over a week after a United Nations panel issued a stark report on the rapid pace of climate change, one of the world’s most influential wine companies, California-based Jackson Family Wines, announced a 10-year plan to help fight climate change and pursue other broad environmental and social responsibility goals. It’s one of the more ambitious efforts ever by a wine producer to help the environment.
By making a public commitment, backed by educational outreach, the company aims to inspire other wine businesses to follow suit and adopt more climate-friendly and sustainable practices. “We’re calling it the decade of action,” said Jackson Family Wines CEO Rick Tigner, noting that the company had a team of 100 employees and external stakeholders develop specific, measurable goals. “If we can lead by example and get other wineries to join in this conversation and be collaborative, this decade of action will get off to a good start.”
The four key areas addressed in the “Rooted for Good: Roadmap to 2030” program—which builds upon more than a dozen years of prior sustainability work at the company—are greenhouse-gas emissions, land conservation and soil health, water management, and diversity, equity and inclusion.
Among Jackson Family’s boldest commitments is its plan to cut its carbon footprint by 50% by 2030 without purchasing carbon offsets and become “climate positive” by 2050—meaning that not only will it reach net zero emissions of greenhouse gases, it will help remove carbon dioxide from the atmosphere. That effort goes hand in hand with a plan to transition all of its estate vineyards to regenerative agriculture, a form of farming that improves soil health and helps land store more carbon dioxide. Wine Spectator has the full story.—Dana NigroSubscribe to Shanken News Daily’s Email Newsletter, delivered to your inbox each morning.