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Impact’s “Hot Prospects”: California, Prosecco, Rosé Lead Wine Category’s Honorees

September 9, 2021

The drinks industry has seen plenty of change recently, and the wine category is no exception, with consumers gravitating to novel offerings like low-calorie wines, spirits barrel-aged bottlings, and wine-based cocktails. All of those trends are on display on Impact’s annual “Hot Prospects” wine list, revealing the up-and-coming brands poised to exert significant influence on the category in the years ahead.

Amid all the change, some longstanding trends of course remain in place. Premium California wines, for example, account for a large portion of the domestic wine Hot Prospects this year, as in years past. But while the Golden State represents more than two-thirds of the domestic list, the 34 winners also include rising brands from Washington, Oregon, and New Mexico.

The imported wine Hot Prospects list features 15 entries this year, spread across a variety of origins but led by Italy with six awardees. Prominent categories like Prosecco and French rosé are well represented among the winners, but the list also includes an eclectic mix of offerings ranging from wine-based cocktails to sake. Two-thirds of the imported wine Hot Prospect winners are new to the honor roll this year.

To qualify as Hot Prospects, brands must have achieved at least 15% depletions growth for 2020, while also showing consistent growth in the two preceding years. For imported wines, brand volumes must be between 50,000 and 200,000 cases. For domestic labels, the range is 50,000-250,000 cases.

Domestic wine Hot Prospects above the 150,000-case mark include The Prisoner, Gruet, Z. Alexander Brown, Low Hanging Fruit, Imagery, Beatbox, 1924, Willamette Valley Vineyards, Beringer Brothers, Juggernaut, and H3. Imported winners above 100,000 cases include Cavaliere d’Oro, Miraval, Stella Rosa Sparkling, Gemma di Luna, Giesen, Jam Jar, 90+ Cellars Lot 50 Prosecco, and Flybird.

The full Hot Prospects wine list, along with data and analysis, appears in the September 1&15 issue of Impact. Click here to subscribe.

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