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News Briefs for September 10, 2021

September 10, 2021

•Actress Eva Longoria has introduced a new luxury Tequila brand, Casa del Sol. The new franchise includes 100% Blue Weber agave Blanco ($60 a 750-ml.), Reposado ($70) and Añejo ($100) expressions, the latter two of which are aged in Martell Cognac barrels. Alejandra Pelayo, Casa Del Sol’s head of production, is a protege and goddaughter of the late Patrón master distiller Francisco Alcaraz. Casa del Sol is launching now in California, Colorado, and Florida ahead of a national rollout slated for early next year.

•Napa Valley’s Beaulieu Vineyard, part of the Treasury Wine Estates portfolio, has debuted a new Rutherford Reserve Cabernet Sauvignon. Retailing at $80 a 750-ml., the new offering is sourced from Beaulieu’s vineyard blocks BV Ranches No. 1, No. 2, and No. 10 in the Rutherford AVA. A blend of 90% Cabernet Sauvignon, 6% Malbec, and 4% Petit Verdot, the wine spent 21 months in 100% French oak, 80% of which were new barrels.

•Pernod Ricard has partnered with the International Union for Conservation of Nature (IUCN) on its new Agriculture and Land Health Initiative. Coinciding with the IUCN World Conservation Congress currently taking place in Marseille, Pernod Ricard is the first corporate partner of the initiative, which is working on a shared vision for sustainable agriculture involving governments, NGOs, businesses, land management experts, and scientists. The partnership builds on other environmental initiatives from Pernod, including its 2030 Sustainability and Responsibility roadmap.

•Napa Valley-based importer and marketer Quintessential is adding Bordeaux’s Maison Bouey to its portfolio. Maison Bouey owns 70 hectares (173 acres) of vineyards in the Medoc, planted mostly to Merlot, Cabernet Sauvignon, Malbec, and Petit Verdot. Beginning in November, Quintessential will import wines from Bouey’s Cuvee line, as well as Les Parcelles Nᵒ8, Maison Blanche (AOP Bordeaux), Colors 72, and Chateau La France Delhomme. Retail prices range from $13 to $40.

•Lux Row Distillers is releasing a new Bourbon in partnership with conservation organization Ducks Unlimited. The new release is called Daviess County Double Barrel Bourbon and is a variation on Lux Row’s existing Daviess County Bourbon. Created by Lux Row master distiller and Ducks Unlimited member John Rempe, it’s finished in Missouri white oak barrels with toasted heads and bottled at 48% abv. The label features an inset of the Ducks Unlimited duck head logo. The Double Barrel Bourbon is available in mid-September, with limited supplies retailing for a suggested $50 a 750-ml. Lux Row Distillers is part of Luxco, which was acquired by MGP Ingredients in January.

•YaVe Tequila has extended its range with a Reposado expression. Aged eight months in American oak barrels, the brand’s new Reposado is bottled at 40% abv and retails at $60 a 750-ml. It joins the existing Blanco Tequila in the YaVe range, which is distributed across eight markets (and ships to 33 states nationwide).

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