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Whisky Advocate: With The Fred B. Noe Distillery, Beam Invests In Experimentation

September 10, 2021

Large distilleries fit the familiar cruise ship metaphor: They’re steady, strong, and well-resourced, yet less able to respond quickly to new ideas compared to their smaller, more agile counterparts. But many large distilleries are just as interested in innovation and experimentation as the small players. Kentucky’s biggest distiller, the James B. Beam Distilling Co., has solved this conundrum by opening a new, small-scale distillery on the campus of its Clermont facility.

“Small,” however, is a relative term: This new distillery is set to turn out 65 to 70 barrels per day, a volume few craft producers can even dream of. Those barrels will include the annual production of such labels as Booker’s and Baker’s, as well as an array of innovative and experimental whiskies cooked up by eighth-generation distiller Freddie Noe. Whisky Advocate has the full story.Susannah Skiver Barton

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