Whisky Advocate: Johnnie Walker Princes Street Is Now Open for BusinessSeptember 13, 2021
Johnnie Walker Princes Street, the new flagship home and visitor attraction of the world’s best-selling whisky, opened September 6 in the heart of Edinburgh. The new high-design venue, built inside a former luxury department store, has eight levels and is staffed with 150 people. It’s expected to attract over half a million visitors in its first year, as the centerpiece of Diageo’s $250 million investment in Scotch whisky tourism. Whisky Advocate gained a full-access tour ahead of opening day, and filed a full report.—Jonny McCormickSubscribe to Shanken News Daily’s Email Newsletter, delivered to your inbox each morning.