Exclusive news and research on the wine, spirits and beer business

Whisky Advocate: Johnnie Walker Princes Street Is Now Open for Business

September 13, 2021

Johnnie Walker Princes Street, the new flagship home and visitor attraction of the world’s best-selling whisky, opened September 6 in the heart of Edinburgh. The new high-design venue, built inside a former luxury department store, has eight levels and is staffed with 150 people. It’s expected to attract over half a million visitors in its first year, as the centerpiece of Diageo’s $250 million investment in Scotch whisky tourism. Whisky Advocate gained a full-access tour ahead of opening day, and filed a full report.—Jonny McCormick

Subscribe to Shanken News Daily’s Email Newsletter, delivered to your inbox each morning.

Tagged : ,

Get your first look at 2020 data and 2021 projections for the wine and spirits industries. Order your 2021 Impact Databank Reports. Click here.

Previous :  Next :