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Whisky Advocate: Johnnie Walker Princes Street Is Now Open for Business

September 13, 2021

Johnnie Walker Princes Street, the new flagship home and visitor attraction of the world’s best-selling whisky, opened September 6 in the heart of Edinburgh. The new high-design venue, built inside a former luxury department store, has eight levels and is staffed with 150 people. It’s expected to attract over half a million visitors in its first year, as the centerpiece of Diageo’s $250 million investment in Scotch whisky tourism. Whisky Advocate gained a full-access tour ahead of opening day, and filed a full report.—Jonny McCormick

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