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News Briefs for September 15, 2021

September 15, 2021

•William Grant & Sons’ Hudson Whiskey has launched Four Part Harmony, the distillery’s oldest release so far. The 7-year-old whiskey is made from 60% corn, 15% rye, 15% wheat, and 10% malted barley, and is bottled at 46% abv. The new whiskey is a limited edition offering and retails for $70 a bottle. It joins the company’s flagships—Bright Lights, Big Bourbon and Do the Rye Thing—which recently received new labels and packaging nationwide.

•After a devasting wildfire swept through the Var region in Provence, vintners have returned to their estates to survey the damage and proceed with the 2021 harvest where possible. While the majority of the burned landscape—18,000 acres in total—was forest in the Plaine des Maures nature reserve, local wine officials estimate that over 3,000 vineyard acres were impacted by the fires. Wine Spectator has the full story.

•Hangar 1, part of the Proximo Spirits portfolio, has partnered with Crimson Wine Group to introduce Smoke Point, a limited edition vodka made from smoke-tinged grapes from California wildfires. Retailing at $50 a 750-ml., Smoke Point will be distributed nationally. The spirit was distilled from Napa Valley Malbec and Merlot grapes affected by the smoke and heat from the devastating 2020 Glass Fire that swept through Napa and Sonoma last year. All proceeds will be donated to the California Fire Foundation to raise awareness of the growing California fire season.

•Diageo has released the latest batch of Blade and Bow 22-year-old Kentucky Straight Bourbon whiskey, with this iteration celebrating the 86th anniversary of the Stitzel-Weller distillery. The 46% abv Bourbon will be available in limited quantities in 19 markets across the U.S. as well as at the brand’s Garden and Gun Club in Louisville, Kentucky. The newly opened club will feature a unique tasting experience tied to the 22-year-old whiskey.

•Brown-Forman has published updated global sustainability goals, broadening their focus. The goals extend beyond the company’s own direct business operations to include its supply chain, where it says the majority of its environmental impact resides. Brown-Forman’s plan of action centers around reducing greenhouse gas emissions, water stewardship, establishing a zero-waste company economy, and supply chain improvements including reducing the environmental impact of packaging and conserving hardwood forests used in barrel-making. The company hopes to cut its greenhouse gas emissions in half by 2030 as well as use all renewable electricity and offer all recyclable/reusable primary packaging; it hopes to achieve net-zero greenhouse gas emissions by 2045.

•Infinium Spirits’ Corralejo Tequila has added a new Extra Añejo expression as the latest addition to the brand’s core portfolio. The 40% abv Tequila is distilled from 100% blue agave and matures for 36 months in charred American oak barrels before bottling. The new release is set to hit shelves in select retailers by the end of September and will carry an $80 suggested retail price. This is the third Extra Añejo Tequila in Corralejo’s portfolio, alongside the $130 Corralejo 1821 release and a $250 limited edition Extra Añejo that matured in Templeton rye barrels. Last year, the brand was up 18% to just under 200,000 cases, earning an Impact “Hot Prospect” award.

•Phillips Distilling has officially revamped UV vodka with the launch of a photochromic bottle design that activates a spectrum of bright colors when exposed to UV sunlight. When the bottle is removed from sunlight, the new bold black UV logo remains while the colorful waves disappear. The new labels will debut on UV’s unflavored vodka this year before expanding to UV’s flavors in 2022. Last year, Impact Databank estimates that UV was at 1.1 million cases in the U.S.

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