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News Briefs for September 16, 2021

September 16, 2021

•Bardstown, Kentucky-based Kentucky Owl is partnering with Bardstown Bourbon Company on a new release. Called The Wiseman Bourbon, it’s a straight Bourbon blended from Kentucky Owl 4-year-old wheat and high-rye Bourbons along with other 5- and 8-year-old liquid. The Wiseman is the first release for Kentucky Owl under new master blender John Rhea, who was inducted into the Kentucky Bourbon Hall of Fame in 2016 and joined the distillery in June of this year. At 45.4% abv, The Wiseman will be available soon at select retailers across Kentucky Owl’s national footprint, priced at $60 a 750-ml. Kentucky Owl was acquired by Stoli Group in 2017.

•Seven Tails Distillers has announced the addition of former Moët Hennessy chairman and CEO Christophe Navarre as an investor and board member. Seven Tails executive chairman Arnaud de Trabuc said the Switzerland-based company will benefit from Navarre’s guidance as it expands distribution of Seven Tails XO brandy and launches new offerings like Seven Tails Spiced and limited editions. The privately held distiller specializes in premium and super-premium spirits made from eaux-de-vie from the Southwest of France, including Cognac and Armagnac.

•Model, actress, and socialite sisters Chloe, Poppy, and Cara Delevingne are launching a Prosecco brand called Della Vite. Cara, who played the villain Enchantress in 2016’s Suicide Squad, and her sisters are launching the brand with two releases timed to New York Fashion Week: Della Vite Prosecco Superiore DOCG ($30 a bottle) and Della Vite Prosecco Treviso DOC ($25). The wines come from a solar-powered vineyard and are made without the use of any animal products, making them fully vegan. A limited number of bottles are available for pre-order now on ReserveBar. “In our past lives, we were definitely Italian,” said Poppy Delevingne.

•Baileys is reintroducing its Apple Pie flavor this fall, partnering with four bakeries across the country to create apple pie-inspired desserts infused with the flavor of Baileys Irish Cream Liqueur. They include The Pie Hole in Los Angeles, Four & Twenty Blackbirds in Brooklyn, Georgetown Cupcake in Washington, D.C., and Justice of the Pies in Chicago. Baileys Apple Pie is rolling out nationally, retailing at $25 a 750-ml.

•Codigo 1530 Tequila is debuting a George Strait Special Edition Rosa-Reposado expression, retailing at $75-$80. The newcomer is made by aging Codigo’s Tequila Rosa in uncharred French oak wine barrels for three months, then finishing it in Spanish Sherry casks.The bottles feature a custom print with country music star and partner George Strait’s silhouette, guitar, and signature. Codigo 1530 is present in all 50 states.

•Anheuser-Busch has launched Nütrl, a new vodka based RTD, in 11 states across the U.S. The 4.5% abv seltzers are made from vodka, sparkling water, and fruit juice. Nütrl has no added sugar and each 12-ounce serving comes in at 100 calories. Initially, the brand will launch with three flavors—Raspberry, Watermelon, and Pineapple—packaged in a 6-can variety pack alongside individual flavor 4-packs for Raspberry and Pineapple. While the initial launch is focusing on 11 markets, AB is planning to increase distribution throughout the rest of the year.

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