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Cresco Labs and Green Thumb Claim Top Cannabis Brands In The U.S.

September 21, 2021

Two large Illinois-based players, Cresco Labs and Green Thumb Industries, are behind the two best-selling cannabis brands in the U.S., according to market research company BDSA. Using data from Arizona, California, Colorado, Illinois, Massachusetts, Nevada, and Oregon, as well as medical markets Maryland and Pennsylvania, BDSA recently released a report detailing the top brands for the first half of 2021. It found that multistate operators are gaining traction with their brands and that vape products are a significant force to be reckoned with.

In the top spot is Cresco Cannabis. With $227 million in sales in the first six months of the year across Arizona, California, Illinois, Massachusetts, Pennsylvania, and Maryland, it’s the best-selling cannabis brand in the U.S., according to BDSA. It encompasses Cresco Labs’ inhalable offerings, with 42% of sales coming from flower, 35% from vape, 20% from concentrates, and 3% from prerolls. That strong performance with concentrates also made Cresco Cannabis the top dabbable product through June and the top brand in its home state of Illinois, as well as Pennsylvania.

Just behind Cresco is Rythm, the leading brand from Green Thumb Industries. Rythm was the best-selling brand in Massachusetts in the first half and brought in $224 million from its four markets of Massachusetts, Illinois, Pennsylvania, and Nevada. Its sales broke down to 52% vape, 44% flower, and 4% concentrates, making it the best-selling flower brand in the U.S.

The BDSA report pays special attention to third-ranked Stiiizy, a vape brand that has grown into a juggernaut in California. The company’s proprietary vape pod system allowed it to capture more than 20% of California vape dollars in the first half of the year and it has now expanded to Washington, Nevada, Arizona, Florida, and Michigan. “With the popularity of their pods and disposable vapes, Stiiizy has claimed the titles of: best-selling vape brand across all BDSA-tracked markets, best-selling brand overall in the California market, and third best-selling brand across all BDSA-tracked markets, bringing in over $116 million in sales in the first half of 2021,” the report said.

Curaleaf subsidiary Select claimed fourth place among all brands with its Select Oil label. It’s a major player in the vape market, with products available in 17 states. The brand saw $111 million in sales in the first half. Fifth-ranked is Raw Garden, the top-selling concentrate brand in California. It offers dabbable concentrates as well as vapes and brought in $96 million during the first half, with plans to expand to Arizona later this year.

The report highlights the continued dominance of inhalable form factors in the cannabis market. In only two states included in the report was something other than an inhalable the top brand: Wana Edibles in Colorado, and Cookies brand edibles in Nevada. Keef Cola was the top seller within cannabis beverages.—Danny Sullivan

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