Exclusive news and research on the wine, spirits and beer business

News Briefs for September 21, 2021

September 21, 2021

•San Francisco-based e-commerce platform Doordash has added alcohol delivery in 21 markets across the U.S. In addition to placing orders from liquor stores, Doordash’s platform will allow users to order alcohol for delivery from grocery stores, restaurants, and convenience stores, where legal. The service kicks off with roughly 30,000 SKUs listed on the Doordash Marketplace. Previously, Doordash only offered alcohol delivery through its Drive program, which required restaurants and retailers to accept orders through their own websites with orders fulfilled by Doordash gig workers.

•Martell Cognac has partnered with artist Janelle Monáe on a new campaign called “Soar Beyond the Expected.” With the campaign’s creative featuring Monáe, “Soar Beyond the Expected” focuses on Martell’s Blue Swift offering, made of VSOP Cognac matured in French oak casks and finished in Kentucky Bourbon barrels. Monáe is cast as the lead “Standout Swift,” encouraging consumers “to be unapologetically themselves and create their own path,” according to the company. Part of the Pernod Ricard stable, Martell had U.S. volume of 174,000 cases last year, according to Impact Databank. The brand soared by 59% in control states in the year-to-date through July.

•Veuve de Vernay, part of the Barton & Guestier portfolio of brands, is introducing a new alcohol-free sparkling wine. Veuve de Vernay Sparkling Alcohol Removed is made from 100% Muscat grapes without added sugar and retails at $15 a 750-ml. The new entry joins Sparkling Ice, Brut and Brut Rosé in the widely distributed brand line.

•Kentucky Peerless Distilling has announced Double Oak Bourbon, the latest release from the Louisville-based craft distiller. Like the name suggests, the whiskey is matured in two separate barrels, transferring from its initial barrel to a new charred oak barrel midway through its aging. Initially, Peerless’ Double Oak Bourbon was bottled periodically as a single barrel whiskey available at the distillery, but the producer is now expanding the offering to select retailers in Kentucky, California, Illinois, Florida, and New York.

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