News Briefs for September 24, 2021September 24, 2021
•Diageo is backing Crown Royal’s RTD cocktails with a new campaign called “A Whole New World of Cocktails.” The push centers on an ad showcasing a range of places and spaces to enjoy RTD concoctions such as Crown Royal’s Washington Apple, Whisky & Cola, and Peach Tea cocktails, which debuted earlier this year and sell in 4-packs of 12-ounce cans and as individual cans, priced at around $15 and $4, respectively. Running across digital, social, and OOH channels, the ad features Toronto-based hip-hop artist DijahSB and professional gamer Erin Ashley Simon, and will be supported by an immersive experiential platform.
•For the past 25 years, Sonoma State University’s Wine Business Institute has provided an educational foundation to its students while helping bolster the industry with its new trailblazers. The institute kicked off its 25th academic year with a virtual conversation with Wine Spectator Napa bureau chief and senior editor Kim Marcus, moderated by Wine Business Institute executive director Ray Johnson, discussing the past, present, and future of wine, along with some advice for its burgeoning industry leaders. Wine Spectator has the full story.
•Edrington has announced Highland Park 15-year-old Viking Heart, the latest permanent addition to the Orkney-based distillery’s portfolio. The 44% abv whisky is a new creation and blends Sherry-seasoned European and American oak barrels with a little bit of whisky matured in refilled barrels previously used to age Highland Park’s malts. The whisky comes in an embossed ceramic bottle and will retail for around $110 when it hits shelves across America around the beginning of November. Last year, Highland Park had volume of 23,000 cases in the U.S., according to Impact Databank.
•Beam Suntory has launched a limited edition bottling of Jim Beam Black to celebrate the 43rd Ryder Cup. The new bottle features imagery from Whistling Straits, the Wisconsin course where the Cup is currently being contested, and will be available in select retailers in Georgia, Illinois, Kansas, Massachusetts, Missouri, Minnesota, New Jersey, Tennessee, and Wisconsin for around $23 a bottle. Jim Beam Black is an extra aged variant of the distiller’s standard white label whiskey and is bottled at slightly higher abv of 43%.
•Bledsoe McDaniels Winery, led by former NFL quarterback Drew Bledsoe and Josh McDaniels, has acquired an 80-acre vineyard in Oregon’s Willamette Valley for an undisclosed sum. Located in the Eola-Amity Hills AVA, the vineyard has volcanic and sedimentary soils and is planted with 29 acres of Pinot Noir, Chardonnay, and a small amount of Chenin Blanc. It was previously owned by Mimi Casteel of Hope Well Winery, whose parents Ted Casteel and Pat Dudley, founders of Bethel Heights Vineyards, helped pioneer wine production in the region in the 1970s. In addition to the vineyard, the site may also host Bledsoe McDaniels production and hospitality facilities in the future.
•Lisco Spirits has announced the launch of its new Tequila and seltzer RTD, set to hit shelves in New York and New Jersey in October. The new cocktails come in four flavors—Fresh Pineapple, Luscious Lime, Sweet Mango and Juicy Watermelon—all at 5% abv and with 100 calories per 12-ounce can. All are made from Blanco Tequila, fruit juice, and seltzer, without any added sugar.Subscribe to Shanken News Daily’s Email Newsletter, delivered to your inbox each morning.