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Breakthru Adds To CBD Portfolio With Sprig And Cloud Water Brands

September 28, 2021

Breakthru Beverage Group is expanding its CBD stable with the Sprig and Cloud Water brands. Breakthru will handle both brands in Arizona, Colorado, Florida, Illinois, Virginia, and Connecticut. Newport Beach, California-based Sprig is a sparkling CBD-infused range of beverages including Citrus Original, Citrus Zero Sugar, Melon Zero Sugar and Lemon Tea Zero Sugar, with each containing 20mg of hemp CBD a 12-ounce can, and retailing at $60 a 12-pack.

Cloud Water, based in New York, includes a range of sparkling beverages with 25mg of hemp extract a 12-ounce can, with flavors including Grapefruit & Mint & Basil, Blood Orange & Coconut, Blackberry & Lemon & Rosemary, and Aztec Chocolate & Strawberry. Cloud Water retails at $59 a 12-pack.

Sprig and Cloud Water join the Recess brand in Breakthru’s CBD portfolio. “We have made significant investments to support associate education and learnings in the CBD category, so we feel ready and able to be a leader in this emerging segment,” said Drew Levinson, Breakthru’s vice president, business development, Emerging Brands.—Daniel Marsteller

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