Molson Coors JV Truss Expands Footprint For Veryvell CBD DrinksOctober 12, 2021
Truss CBD USA, the U.S. part of Molson Coors and Hexo’s cannabis beverages joint venture, is expanding its beverage line to a significant swath of the U.S. market. The company launched its Veryvell line of CBD drinks in Colorado last year and is now introducing it in a further 17 states.
The Verywell line consists of three flavors of sparkling water that contain 20mg of CBD a 12-ounce can. In addition to its presence in Colorado, the brand will now ship direct to consumers from Truss’ website to buyers in Alaska, Arkansas, Colorado, Connecticut, Florida, Iowa, Kentucky, New Jersey, New Mexico, New York, Ohio, Oklahoma, Oregon, Texas, Vermont, Virginia, and West Virginia.
The expansion comes as major distributors of wine, spirits, and beer are also moving aggressively into CBD. Constellation Brands recently unveiled Karma CBD Water, which will go to market through its beer distribution network. And the top three wine and spirits distributors in the U.S—Southern Glazer’s, RNDC, and Breakthru Beverage—are also now active in the category.—Danny SullivanSubscribe to Shanken News Daily’s Email Newsletter, delivered to your inbox each morning. You will also receive the Cannabis edition as part of your subscription.