Exclusive news and research on the wine, spirits and beer business

Proximo Adds To Range With Deal To Distribute Jaja Tequila

October 20, 2021

Jaja Tequila has entered a new partnership with Proximo Spirits, moving production to Proximo-affiliated facilities in Jalisco as well as giving the Tequila giant global distribution rights. The move will bring Jaja into Proximo’s distribution network in parts of the U.S. as well as giving the brand a new platform to reach international audiences.

Jaja will continue to work with Southern Glazer’s in the U.S., according to co-owner Maurice Tebele. By partnering with Proximo, Jaja has aligned itself with the world’s largest Tequila marketer. In the U.S., Proximo’s Tequila portfolio was up 9.5% year-to-date through August in control states.—Shane English

Subscribe to Shanken News Daily’s Email Newsletter, delivered to your inbox each morning.

Tagged : ,

GET YOUR FIRST LOOK AT 2021 DATA AND 2022 PROJECTIONS FOR THE WINE AND SPIRITS INDUSTRIES. ORDER YOUR 2022 IMPACT DATABANK REPORTS. CLICK HERE.

Previous :  Next :