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Pernod Ricard’s Sales Jump 20% In First Quarter

October 21, 2021

Pernod Ricard has posted sales up 20% to €2.7 billion ($3.14b) for its fiscal first quarter ended in September, propelled by gains in the U.S. and Asia. “We have had a very dynamic start to the year, as expected, with strong demand in most markets,” said chairman and CEO Alexandre Ricard. “The off-trade remains resilient and I am particularly pleased to note the continued recovery of the on-trade.”

In the U.S., Pernod’s sales increased 9% in the three months through September, with the company highlighting particularly strong contributions from The Glenlivet, Malibu, Aberlour, Redbreast, Martell, and the company’s American whiskey and Tequila brands. Leading brand Jameson is making gains in the on-premise as that segment rebounds, but is coming up against tough comparisons in the off-premise owing to last year’s retail surge.

Overall, Pernod’s Americas region—also including Latin America—was up 13% for the quarter, outpaced by 22% growth in Europe and a 23% increase in its Asia/Rest of World unit, which was boosted by a 22% jump in China and a 27% rise in India. Looking ahead, Ricard said, “We expect good sales growth to continue through fiscal year 2022, albeit moderating versus the first quarter.”—Daniel Marsteller

Pernod Ricard USA—Key Spirits Brands
Brand Origin/Type Total 2020
2021 YTD
Percent Change
In Control States2
Jameson Irish Whiskey 3,580 17.7%
Absolut Imported Vodka 3,161 2.2%
Malibu Imported Rum 2,734 10.7%
Kahlua Imported Liqueur 920 4.3%
The Glenlivet Single Malt 470 18.5%
Beefeater Imported Gin 433 -0.8%
Olmeca Altos Tequila 364 -22.0%
Chivas Regal Blended Scotch 256 13.0%
Martell Cognac 174 52.0%
Avion Tequila 137 4.6%
Jefferson’s Bourbon 122 37.3%
Total Key Brands 12,351 7.9%
Total Pernod Ricard 15,648 5.4%
1 Thousands of 9-liter cases.
2 Year-to-date through August.
Source: NABCA and IMPACT DATABANK © 2021
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