News Briefs for October 26, 2021October 26, 2021
•Georgetown, Kentucky’s Blue Run Spirits has launched a new high-rye Bourbon, the first release overseen by former Four Roses distiller Jim Rutledge. The 55.5% abv whiskey is made from a mash of 65% yellow corn, 30% rye, and 5% malted barley, and was distilled at Castle & Key. The new bottling was assembled from 100 barrels and carries a suggested retail price of $90 a 750-ml. Blue Run Kentucky Straight High Rye Bourbon Whiskey is now available in select retailers in Kentucky, Louisiana, Georgia, South Carolina, Tennessee, Washington, D.C., Maryland, Delaware, Illinois, Colorado, California, Florida, and New Jersey.
•A new wine-based seltzer called Jetway is launching in the Southern California market. Founded by Albert Hammond Jr. of rock band The Strokes, Jetway includes white wine seltzer made of Sauvignon Blanc and a rosé wine seltzer made of Syrah and Cabernet Sauvignon (both 5% abv). The grapes are sourced solely from Washington’s McNary Vineyard and are blended with other ingredients selected by Hammond, including elderflower, yerba mate, Fijian ginger, and yuzu. Industry veteran Ben Parsons serves as COO of Jetway, while Joaquin Phoenix and Rooney Mara are among its investors.
•Princeton, Minnesota’s Phillips Distilling Company has reintroduced its Revel Stoke line of flavored whiskies, with new flavors and a new design philosophy. The whiskies, which come in 12 flavors, now feature irreverent names like SonofaPeach and Lei’d Roasted Pineapple, for example, and matching artwork. The brand, aimed at men aged 21-34, will also be supported by a marketing campaign centered around the tagline “Stoke Your Wild.” The redesigned Revel Stoke is now available across the U.S.Subscribe to Shanken News Daily’s Email Newsletter, delivered to your inbox each morning.