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WSWA: On-Premise Recovery Picked Up In September

October 28, 2021

The Wine & Spirits Wholesalers of America (WSWA) have released SipSource data helping to quantify how far the on-premise has recovered from the pandemic and how far America’s bars and restaurants have to go. According to SipSource’s channel shifting index (CSI) the on-premise is currently at its healthiest for spirits in the South Central U.S., where Texas is the largest state, and weakest in SipSource’s Pacific region, which includes California.

The CSI quantifies the strength of the recovery by comparing current sales to the year leading to the pandemic. An index of 100 or higher indicates that the market has come back in full; below 100 means that the category is smaller than before the pandemic. While some markets have returned to pre-Covid levels, overall the CSI for spirits in the U.S. is 94 and for wine it is just above 84. RTDs are at 200, showing their rapid rise, and cordials, rums, brandies, and Champagne all indexed over 100 as well, marking their full return to pre-pandemic levels.—Shane English

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