News Briefs for October 29, 2021October 29, 2021
•Louisville, Kentucky-based Angel’s Envy has announced the 2021 edition of the distillery’s cask strength Bourbon, the tenth annual release from the company. This year’s edition comes in at 60.35% abv and comes in a commemorative wooden box. Only 14,760 bottles will be released this year, available in select retailers—including the Angel’s Envy distillery store—across the U.S. Angel’s Envy 2021 Cask Strength Kentucky Straight Bourbon Whiskey Finished in Port Wine Barrels will begin to roll out on December 1, with a $230 suggested retail price. Last year, the Bacardi-owned brand was at 150,000 cases last year, up nearly 31%, according to Impact Databank, earning Hot Prospect honors.
•Campari America has officially entered the Cognac category, introducing the Bisquit & Dubouché brand. Bisquit & Dubouché offers a flagship VSOP ($59 a 750ml.) and high-end XO ($180). Both offerings will initially launch in select states, focusing on California, Texas, and Florida, in accounts where the premium plus and super-premium business is concentrated, with plans for further expansion in 2022. Campari acquired the Cognac house for about $62 million in 2017.
•Ketel One Botanical is getting a new push that showcases the Botanical Spritz cocktail. The brand will highlight the serve—made with one’s preferred Ketel One Botanical variant and sparkling water—in four 15-second television spots, the first of which will appear nationally this week. Ketel One Botanical is available in three expressions, Peach & Orange Blossom, Cucumber & Mint, and Grapefruit & Rose, and retails at $25 a 750ml. Ketel One, part of the Diageo portfolio, ranked as the sixth-largest vodka brand in the U.S. at 2.5 million cases last year, up 5%, according to Impact Databank.
•Procera, a new ultra-premium gin from Nairobi, Kenya, has launched in the U.S. The 44% abv gin is made with a blend of African botanicals, notably its namesake variety of juniper, indigenous to Kenya. Procera is also made with pink peppercorn, orris root, coriander, Swahili lime, Pixie orange, and green tea, among other botanicals. The gin is packaged in hand-blown bottles made by local glassblowers. Handled by New York-based Innovation X Marketing, Procera is now available in New York and online for a suggested retail price of $85 a 750-ml.Subscribe to Shanken News Daily’s Email Newsletter, delivered to your inbox each morning.