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Cannabis Briefs for November 2, 2021

November 2, 2021

•New York-based Columbia Care is partnering with champion boxer Mike Tyson on a new cannabis company and brand. The company is called Tyson 2.0 and will be led by Adam Wilks and Chad Bronstein. Wilks was previously the CEO of multi-state cannabis retail chain One Plant and COO of venture capital firm Sol Global. Bronstein, Tyson 2.0’s chairman, joins from cannabis marketing company Fyllo, where he is founder and CEO. Columbia Care will serve as the brand’s national cultivation and manufacturing partner and will carry Tyson 2.0 products in its dispensaries, as well as place it in other retailers. “Cannabis has changed me for the good both mentally and physically, and I want to share that gift with others who are also seeking relief,” Tyson said.

•New York state medical dispensaries have begun selling whole flower for the first time. Due to a provision in the 2014 law that legalized medical marijuana but barred smoking as an acceptable consumption method, cannabis sold in New York dispensaries has traditionally come already ground into a powder for vaping. The rules were modified this summer to allow for whole flower sales. Many of the major players in the state, including Curaleaf, Columbia Care, PharmaCann, and Verilife, have already begun supplying whole flower to select dispensaries, with wider distribution to follow.

•Following Luxembourg’s recent moves toward cannabis legalization, Canadian cannabis producer Tilray announced it will supply medical cannabis to the European nation. The company will supply a variety of its pharmaceutical grade products including extracts and dried flower. Tilray operates cultivation facilities in Portugal and Germany already, as well as in Canada. “We believe that Tilray’s growth potential in the European Union represents a $1 billion opportunity, and today’s announcement affirms that we are turning potential into performance,” said Tilray CEO Irwin Simon.

•Martha Stewart CBD, the brand partnership between Canopy Growth and Martha Stewart, is launching new holiday products. Joining the brand’s year-round portfolio are CBD Wellness Harvest Medley Gummies, which come in Green Apple, Concord Grape, and Pomegranate, with a bottle of 30 retailing for $35 on the brand’s website. Launching in partnership with Hammonds Candies are limited-release Mini CBD Peppermint Ribbons and the Snowflake Sampler, which is a snowflake-shaped tin containing six flavors of CBD gummies. The Peppermint Ribbons retail for $24 a 5-ounce bag and the sampler tin runs $65 for 72 gummies. They begin shipping next week.

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