News Briefs for November 2, 2021November 2, 2021
•Princeton, Minnesota’s Phillips Distilling Company has acquired the Leroux and Kamora brands from Beam Suntory, adding the pair to Phillips’ portfolio as soon as the deal closes, likely on December 1, 2021. While terms were not disclosed, Phillips is acquiring 100% of both brands from Beam Suntory. Leroux, a 208,000-case brand, according to Impact Databank, will add 19 liqueurs and 8 brandies to Phillips’ portfolio and Kamora, a 138,000-case brand, will give Phillips a player in the popular coffee liqueur market. The acquisition will bring Leroux and Kamora alongside Phillips’ other liqueurs like Sour Puss and Butter Ripple, among other brands.
•Islay Scotch whisky distiller Bunnahabhain has announced Cask Strength 12 Year Old, a new annual release. The 2021 edition of the whisky is bottled at 55.1% abv and was matured in ex-Sherry casks. The whisky will be available beginning November 18 and carries a suggested retail price of $100. In the U.S., Bunnahabhain is part of Terlato Artisan Spirits’ portfolio alongside Angostura rum and Dublin Ink Irish whiskey, among others.
•Lux Row Distillers, the Bardstown, Kentucky, home of the Ezra Brooks, Rebel, Daviess County, David Nicholson, and Blood Oath Bourbon brands, will undergo a $4 million expansion beginning in November. When completed in late 2022, the expansion will allow Lux Row Distillers to operate 24 hours per day and increase its capacity by 75%. Lux Row will have the ability to distill more than 50,000 barrels of whiskey annually when this expansion is fully complete. Lux Row is part of Luxco, which was acquired by MGP Ingredients earlier this year.
•Espolòn Tequila is being backed with new creative across digital, social, and music platforms. The campaign features three well-known individuals of Mexican descent, highlighting their cultural heritage: Paul Rodriguez, skateboarder, actor, and recording artist; LA-based photographer Estevan Oriol; and R&B artist Girl Ultra. The campaign highlights the trio showing how they celebrate Day of the Dead and honor their Mexican heritage. Espolòn depleted 768,000 cases in the U.S. last year, according to Impact Databank, earning Hot Brand honors.
•French malt whisky producer Alfred Giraud has launched Voyage, the first whisky in the Exploratory Series, a new line of whiskies for the U.S. Voyage is bottled at 48% abv and made from two French single malts matured in new French Robinia casks and Sauternes wine casks before finishing in ex-Cognac casks. Only five casks were selected for the initial release, with the whisky available at select retailers in Florida, New York, and California at a suggested price of $180 a 750-ml. In addition, Voyage will be available through the brand’s website and on ReserveBar.
•Guinness has launched Gingerbread Stout, a new limited-release beer, from the Diageo brand’s Maryland-based Open Gate Brewery. The 6% abv stout is made with cinnamon, nutmeg, allspice, and ginger. Guinness Gingerbread Stout is available for a limited time in 6-packs of 11.2-ounce bottles throughout the mid-Atlantic region and at Open Gate.Subscribe to Shanken News Daily’s Email Newsletter, delivered to your inbox each morning.