Diageo Breaks Ground On $75 Million Malt Whisky Distillery In ChinaNovember 2, 2021
Diageo has broken ground on a new $75 million distillery project in China, which will produce single malt whisky. The carbon-neutral Diageo Eryuan Malt Whisky Distillery will be located in Eryuan County in Yunnan Province, and will include a visitor center intended to attract whisky enthusiasts and boost local tourism. Construction is slated to begin early next year.
“China is the world’s largest beverage alcohol market and the demand for whisky is growing rapidly among middle-class consumers,” noted Diageo Asia Pacific and global travel retail president Sam Fischer. Diageo isn’t alone in its ambition to produce malt whisky in China. In 2019, Pernod Ricard announced plans for its own Chinese whisky distillery, based in Emeishan, Sichuan, in a $150 million project that’s slated to open later this month.—Daniel MarstellerSubscribe to Shanken News Daily’s Email Newsletter, delivered to your inbox each morning.