Exclusive news and research on the wine, spirits and beer business

News Briefs for November 5, 2021

November 5, 2021

•Diageo’s George Dickel has teamed up with Colorado craft distiller Leopold Bros. to create the George Dickel x Leopold Bros Collaboration Blend, a new blend of rye whiskies. The 50% abv whiskey brings together Leopold Bros. Three Chamber rye (named for the type of still used to distill it) and George Dickel’s column still rye whiskey and carries a suggested price of $110 a 750-ml. The George Dickel x Leopold Bros Collaboration Blend is rolling out now in limited quantities in select markets across the U.S.

•California’s Hahn Family Wines is debuting a new range of Arroyo Seco appellated wines under its Hahn Appellation Series. The line includes a Pinot Noir, Chardonnay, and Grenache Syrah Mourvédre (GSM) priced $19-$20 a 750-ml. Hahn Family Wines president Thomas Duhameau said the Appellation Series is “squarely positioned to capitalize on strong ultra-premium sales trends” in terms of flavor profile, quality expectations, and packaging. The Hahn portfolio also includes the Hahn SLH, Lucienne, Smith & Hook, Hahn, and Boneshaker labels.

•Napa, California-based Bread & Butter Wines is adding a Merlot to its portfolio. Launching nationally this month, Bread & Butter California Merlot joins the brand’s existing “Everyday Wines” collection, which includes a California rosé, California Sauvignon Blanc, and California Pinot Noir, among others, all priced at $15 a bottle. Part of WX Brands, Bread & Butter earned Hot Brand status earlier this year for its strong 2020 performance, which saw volume nearly double to 880,000 cases, according to Impact Databank.

•American Highway Bourbon, a new brand from country music star Brad Paisley, is set to hit shelves across the U.S. this month. The 48% abv whiskey was distilled at Bardstown Bourbon Company and is blended from two 3-year-old whiskies, plus a 13-year-old and a 15-year-old. In a unique twist on the maturation process, American Highway spent part of its life on the road with Paisley, aging in a 53-foot trailer that accompanied the musician on his 2019 tour. For the first batch, 30,000 bottles will be released for a suggested price of $100. American Highway will be available in 21 markets across the U.S. and online through Seelbachs.

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