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News Briefs for November 10, 2021

November 10, 2021

•Jean-Guillaume Prats is stepping down as CEO of Bordeaux’s DBR Lafite before the end of the year in order to focus on his family business and consulting. Saskia de Rothschild will take over the executive management of DBR Lafite as of December 1, working with Prats—who has served in the role for four years—to ensure a smooth transition. Rothschild has been chairman of the company since 2018. DBR Lafite’s holdings include Châteaus Lafite and Duhart-Milon in Pauillac, Rieussec in Sauternes and L’Évangile in Pomerol. Outside Bordeaux, the firm owns Domaine d’Aussières in the Languedoc, Viña Los Vascos in Chile and Bodegas Caro in Argentina.

•Restaurant giant Landry’s Inc. is introducing a bitcoin loyalty rewards program, billed as the first of its kind in the hospitality industry—across its 500 U.S. locations. The Landry’s Select Club program currently offers one point back for every $1 spent, with 250 points translating to a $25 reward. Customers who opt into the new bitcoin loyalty program can receive points that track the value of bitcoin and can be redeemed in $25 reward increments based on the market price of bitcoin at the time they redeem. The program will be powered by bitcoin company NYDIG. Part of the business empire of Tilman Fertitta, Landry’s brands include Bubba Gump Shrimp Co., Rainforest Cafe, Morton’s The Steakhouse, McCormick & Schmick’s, and Mastro’s among others. Fertitta is in the process of taking Landry’s and sister company Golden Nugget public via a SPAC deal while retaining control of the business.

•Beam Suntory has launched a new collection, the Mundial Limited Edition Series, as part of the El Tesoro collection of Tequilas. The first release in the series is an Añejo expression finished in Laphroaig barrels. The single barrel Tequila is bottled at 40% abv and matured for 13 months in total—nine months in ex-Bourbon barrels and four in Laphroaig casks—and will retail for around $125 a 750-ml. El Tesoro Mundial Collection: The Laphroaig Edition is rolling out now in select markets across the U.S.

•Mezcal Amarás has launched the Logia Collection, comprising three new limited-release expressions in the U.S. First up is Logia Cenizo, a 43% abv mezcal made from 14-year-old agave durangensis plants that will retail for $85 a 750-ml. The second release is Logia Sierra Negra, a mezcal made from 12-year-old agave americana plants. Sierra Negra, also bottled at 43% abv, is made with pink peppercorn and chili peppers mixed in with the volcanic rock and oak used to cook the agave. It carries a suggested price of $125. The final release—Logia Tobalá—is made from 12-year-old agave potatorum plants and will retail for $150. Like the other mezcals, Logia Tobalá is bottled at 43% abv.

•Louisville, Kentucky’s Buzzard’s Roost Whiskey has debuted its first Bourbon. The company’s namesake Bourbon is a blend of two 4-year-old high-rye whiskies sourced from Indiana and bottled at 57.2% abv, barrel strength. Buzzard’s Roost Bourbon carries a suggested price of $85 a 750-ml. In addition to launching a new whiskey, the company has announced a new home at Bardstown Bourbon Company. Going forward, the company’s whiskies, which are chosen and rebarreled by Buzzard’s Roost, will be aged and bottled at Bardstown Bourbon Company.

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