Southern Glazer’s To Distribute Curaleaf CBD Portfolio
November 16, 2021Wakefield, Massachusetts-based Curaleaf Holdings has signed a national distribution agreement with Southern Glazer’s Wine & Spirits for its lineup of CBD products under its Curaleaf Hemp and Select CBD banners. The brands comprise Curaleaf’s non-psychoactive suite of products that includes lotions, tinctures, and vape pens. The company plans to expand their non-THC selection going forward with beverages and edibles featuring minor cannabinoids like CBN and CBG.
Southern Glazer’s will offer its national scale, sales and marketing team, and Proof e-commerce platform to Curaleaf’s efforts to grow its CBD presence. “We are excited to add Curaleaf to our distribution network, as we are aligned on the future growth potential of CBD in the U.S. and, as such, are both investing significantly in the category,” said David Chaplin, chief growth officer, Southern Glazer’s. “Southern Glazer’s best-in-class CBD sales and marketing capability is uniquely positioned to deliver the most effective route-to-market for Curaleaf and I am confident we can drive continued growth for their portfolio of products at retail locations across the U.S.” —Danny Sullivan
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