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Treasury Renews Multi-State Distribution Agreement With Breakthru

November 16, 2021

Treasury Wine Estates and Breakthru Beverage have renewed their distribution partnership for three years. Breakthru currently represents Treasury’s portfolio across the wholesaler’s 14-market U.S. footprint, excluding Connecticut. Treasury cited “strong performance, category expertise and increasing investment in luxury capabilities” as reasons for the extension.

Treasury has recently reshaped its portfolio, licensing 4.2 million cases worth of lower-priced brands to The Wine Group in March, and most recently selling the Provenance winery and brand. In addition to its new extension with Breakthru, Treasury linked with RNDC across more than one-third of its U.S. business earlier this year.

Treasury posted a solid set of numbers for its U.S. and global businesses in the 12 months through June, with overall revenues up 4.4% to A$2.6 billion ($1.86b) and EBITS rising 3.5% to A$510 million ($366m). The company’s Americas region outperformed the global business, with net sales up 11.3% on an organic basis to A$876 million ($628m), and EBITS increasing 66% to A$157 million ($113m). Impact “Hot Brand” 19 Crimes, now above 2 million cases in the U.S., continues to lead the way, showing strong double-digit gains in IRI channels in the year-to-date.—Daniel Marsteller

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