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Market Watch: Beaujolais Nouveau Uncorks The Holiday Season At Retail

November 19, 2021

Launched annually on the third Thursday of November, Beaujolais Nouveau is the harbinger of the holiday season. “Beaujolais Nouveau is a customer favorite for the holidays and has remained a constant for years,” says Doug Bell, senior principal of adult beverage innovation and product development at Austin-based Whole Foods Market. “Given the pandemic, we’ve seen and continue to see our customers wanting to purchase comfort wines from regions and varietals they know and trust.”

Imported to the U.S. by Napa, California-based Quintessential Wines, Georges Duboeuf is the leading Beaujolais Nouveau in the United States and worldwide. “While Nouveau volume was down pretty significantly this year, the quality is fantastic,” says Quintessential co-founder Dennis Kreps. “We weren’t able to fill all of the orders we had for Nouveau, but the wine will be available nationwide to consumers who act quickly.”Market Watch takes a look at this year’s Beaujolais Nouveau campaign, which kicked off yesterday.

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