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News Briefs for November 29, 2021

November 29, 2021

•Tel Aviv, Israel’s M&H Distillery has announced the U.S. launch of Apex Dead Sea, the eighth release from the single malt producer. The 56.2% abv whisky is blended from 20 casks—ex-Bourbon, red wine, and STR (shaved, toasted, recharred) barrels—all matured on the roof of a hotel over 1,000 feet below sea level in the Dead Sea region. The first batch of Apex Dead Sea is limited to 4,892 bottles available in select countries including France, the U.K., the United States, the Netherlands, Taiwan, and Germany.

•Winc has launched a new sparkling extension to its Summer Water Rosé brand. Summer Water Bubbly is a 12.5% abv blend of Grenache and Syrah sourced from California’s Central Coast. The new wine is rolling out now to retailers across the U.S. where it joins the brand’s original still rosé. Earlier this month, Winc kicked off its IPO, offering 1,692,308 shares at $13 each. The company has 120,000 monthly members and also works in 7,700 accounts through the three-tier system. Last year volume was 430,000 cases.

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