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News Briefs for December 3, 2021

December 3, 2021

•Port house Croft has launched Pink & Tonic, a new RTD made with rosé Port. The 5.5% abv canned cocktail comes in 250-ml. cans and is made using a house-developed tonic water. The RTD is now available across the U.S. in 4-packs for a suggested price of $18. In the U.S., Croft, along with the Taylor Fladgate and Fonseca, is handled by the Kobrand Corporation.

•Campari’s Cabo Wabo Tequila has debuted a refreshed look across the brand’s entire portfolio. The refresh retains the same bottle shape but features a new logo centering the brand name and more prominently featuring the agave plant above “Cabo.” The new bottles are rolling out to retailers now and will be supported in early 2022 by a new marketing campaign. Cabo Wabo depleted 85,000 cases in the U.S. last year, according to Impact Databank, and rose 8.7% in control states in the first 10 months of this year, according to NABCA.

•Pernod Ricard has sold a majority stake in Société des Produits d’Armagnac (SPA) to entrepreneur Alexander Stein for an undisclosed sum. SPA owns Armagnac brands Marquis de Montesquiou and Comte de Lauvia and has an established position in markets such as France, the United Kingdom, Russia, and the United States, coupled with an extensive inventory of aged eaux-de-vie. Pernod Ricard fully acquired the Monkey 47 gin brand—founded by Stein—last year.

•Minneapolis, Minnesota-based Drake’s Organic Spirits is launching an addition to its Boxtail lineup. The newcomer to the array of boxed wine-style RTDs is Drake’s Perfect Margarita Boxtail, which joins Minted Mojito, Watermelon-Tini, Mango Punch, and Black Cherry Limeade. It’s made with Drake’s Organic Tequila, triple sec, and lime and other citrus juice. Drake’s Margarita Boxtail is at 12% abv and retails for $20 a 1.75-liter within the company’s 44-state distribution area. The Boxtails lineup was first introduced last year.

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