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News Briefs for December 14, 2021

December 14, 2021

•Jim Beam is launching a new Bourbon Cream expression. The new, limited-edition product is made with cream liqueur and Jim Beam’s Kentucky Straight Bourbon Whiskey and is at 15% abv. Accompanying its launch, the company is kicking off a holiday-focused ad campaign called “Get to the Good Stuff” that centers around blazing past holiday formality to focus on real quality time with loved ones; actress Emily Hampshire (Stevie from Schitt’s Creek) is partnered on the initiative to create social content. Jim Beam Bourbon Cream is available now at select retailers nationwide for $20 a 750-ml.

•Fort Worth, Texas-based TX Whiskey is launching TX Blended Straight Bourbon, the third expression in its TX Experimental Series. Following previous releases TX Experimental Rye and TX High Rye Texas Straight Bourbon, Blended Straight Bourbon includes 4-year-old rye Bourbon aged in Cabernet Sauvignon barrels, 4-year-old wheated Bourbon, and a 2-year-old wheated Bourbon. It’s at 50% abv and is available now for purchase at the company’s Whiskey Ranch in Fort Worth for $40 a 375-ml. TX Whiskey was established in 2010 by Firestone & Robertson Distilling Co. and is now part of Pernod Ricard. The TX brand was up 31% to 72,000 cases in the U.S. last year, according to Impact Databank.

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