News Briefs for January 5, 2021January 5, 2022
•Topo Chico Hard Seltzer is debuting a Ranch Water line extension.
Inspired by the Texas cocktail, the lime-based addition to the Topo Chico lineup comes in dedicated 12-packs of 12-ounce slim cans. Available now in 12 states across the South and West including Texas, Arizona, California, and Georgia, it’s at 4.7% abv. The launch coincides with the nationwide expansion of the Topo Chico variety pack, which includes Topo Chico’s four other flavor options. The expansion is being supported with a robust marketing push on television and online that triples the investment behind the brand’s regional launch last year. Topo Chico hard seltzer is produced, distributed, and marketed by Molson Coors as part of an agreement with brand owner Coca-Cola.
•Tennessee-based O.H. Ingram has introduced Ingram River Aged Straight Bourbon Whiskey. The 105 proof offering has launched in Tennessee, Kentucky, and Louisiana and is also available online across 14 states. The release of the Straight Bourbon Whiskey comes on the heels of Ingram River Aged’s market expansion into Louisiana and the launch of the Ingram River Aged Flagship Bourbon in August. O.H. Ingram’s whiskies are matured on a patent-pending floating rickhouse moored on the banks of the Mississippi River in Ballard County, Kentucky.
•NFL Hall of Famer Troy Aikman is launching a new beer brand aimed at health-conscious consumers. Simply called Eight after Aikman’s number as quarterback of the Dallas Cowboys, it’s brewed with Hallertau Taurus hops and no sugar to finish at 90 calories a can. The venture is co-founded by Doug Campbell, formerly president of Brewery Ommegang, and the beer was developed in part by brewmaster Phil Leinhart, previously of Anheuser-Busch, Harpoon Brewery, and Ommegang. Eight launches on draft in Texas next month with cans hitting retail shelves across the state in 6-packs, 12-packs, and 19-ounce singles in March.