News Briefs for January 6, 2022January 6, 2022
•Proximo Spirits has teamed up with the Las Vegas Raiders to make 1800 the official Tequila of the NFL team and Allegiant Stadium. The new partnership kicks off with the 1800 Tequila ‘Married to the Game’ tailgate party on January 9. The brand has also debuted two specialty cocktails for the partnership, the 1800 Mexican Mule Rusher and the 1800 Pirate Paloma. 1800 is the second largest Tequila priced at $25 or above in the U.S. with 2020 volume of 1.5 million cases, according to Impact Databank. For 2021 through October, the brand was up nearly 20% in control states.
•Résonance, Maison Louis Jadot’s Oregon venture, has acquired the Koosah Vineyard and Farm— including 82.5 acres of land (44 under vine) in Oregon’s Eola-Amity Hills AVA—from Oregon wine pioneers Kevin and Carla Chambers. Financial terms were not disclosed. “Our strategy is to continue with Pinot Noir while also growing our Chardonnay production at a high-quality level and Koosah Farm is ideal for both,” said Thibault Gagey, director of operations for Résonance.
•New York Governor Kathy Hochul endorsed making cocktails-to-go permanent in the Empire State in her State of the State address yesterday. New York’s pandemic emergency measures that had allowed cocktails-to-go were rescinded last summer, and while many states across the country have made their emergency cocktails-to-go programs permanent, the Empire State has failed to advance similar legislation. Sixteen states plus the District of Columbia have made cocktails to-go permanent, and 15 states have passed legislation to extend the measure long-term, according to DISCUS.
•Frankfort, Kentucky-based Castle & Key Distillery has partnered with RNDC to enter Louisiana, Florida, and Oklahoma. The partnership has already begun in Florida, where RNDC began distributing Castle & Key’s portfolio—including Sacred Spring Vodka, Roots of Ruin Gin, and Restoration Rye—on January 1. The distributor will begin handling the portfolio in Louisiana and Oklahoma on February 1.Subscribe to Shanken News Daily’s Email Newsletter, delivered to your inbox each morning.