Exclusive: Treasury Wine Partners With Martha Stewart On 19 CrimesJanuary 6, 2022
Treasury Wine Estates is partnering with Martha Stewart on a new release for 19 Crimes. Similar to 19 Crimes’ ongoing partnership with Snoop Dogg, the label’s partnership with Martha Stewart and Marquee Brands, which runs her eponymous brand, will support the release of 19 Crimes Martha’s Chard. It’s launching this month in California and will ramp up to national distribution February 1 carrying a suggested retail price of $12 a bottle.
“Just like her creative collaborator and friend Snoop, Martha Stewart also embodies the spirit of 19 Crimes – disruption and culture creation,” said Treasury Wine Estates’ marketing president John Wardley. “We couldn’t be more excited to welcome another absolute icon of modern American culture to the 19 Crimes family.” 19 Crimes sells more than 2 million cases in the U.S. annually.—Daniel MarstellerSubscribe to Shanken News Daily’s Email Newsletter, delivered to your inbox each morning.