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News Briefs for January 7, 2022

January 7, 2022

•Prestige Wine Imports has expanded its partnership with Southern Glazer’s Wine & Spirits, giving the wholesale giant distribution rights in seven additional states, building on a relationship that already covered a number of key markets. The new deal took effect on January 1, and brings Prestige’s portfolio under SGWS’ purview in Maryland, Delaware, Kentucky, North Dakota, South Dakota, Wyoming, and Washington D.C. Prestige Wine Imports’ portfolio covers a variety of Italian regions and includes labels like Mezzacorona, Rotari, and Tolloy, among others. Prestige is the New York-based subsidiary of Gruppo Mezzacorona. The Mezzacorona brand has annual U.S. volume of more than 1 million cases, according to Impact Databank.

Knob Creek is re-releasing its 15 Year Bourbon for a limited time. Originally released in 2020, Knob Creek 15 Year Old Bourbon is the brand’s longest-aged liquid and was bottled at 50% abv. Like all Knob Creek Bourbons and ryes, it was aged in new, maximum charred American oak barrels in prime locations within Knob Creek’s Kentucky warehouses that cater to maturation of this scale. It’s available now nationwide for $100 a 750-ml.

•Italy’s Marzotto family, which built Santa Margherita into a Pinot Grigio juggernaut, acquired majority ownership of Roco Winery in Oregon’s Willamette Valley this week. Financial terms were not disclosed, but the purchase marks the company’s first winemaking venture outside Italy. Wine Spectator has a look at the what the deal means for Roco.

•Boston Beer Company’s Truly Hard Seltzer has launched a new variety 12-pack, featuring four Margarita-inspired flavors. The new flavors—Classic Lime, Strawberry Hibiscus, Watermelon Cucumber, and Mango Chili—are all made with lime juice concentrate, agave nectar, and sea salt, and come in at 5.3% abv and 110 calories per 12-ounce can. Truly’s Margarita Style Mix Pack is rolling out now across the U.S.

•Pop star Katy Perry has partnered with non-alcoholic spirits producer Amass to create De Soi, a new line of 0% abv sparkling aperitifs. The new line is vegan, gluten-free, non-GMO, and is priced at $25 for a 750-ml. bottle or four 8-ounce cans. All three expressions—Golden Hour, Champignon Dreams, and Purple Lune—are made with blends of botanicals and without artificial colors or flavors.

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