Vermont Cider Co. Entering Spirits-Based Cocktail CategoryJanuary 7, 2022
Middlebury, Vermont-based Vermont Cider Company is getting into the canned cocktail game with a new RTD lineup called Day Chaser. The new label is launching with an initial two vodka sodas: Vodka Lime and Vodka Cranberry. More options are in the pipeline, with Vodka Buda Berry and Vodka Cucumber slated to arrive ahead of spring along with various Tequila and sparkling water mixes including Tequila Lime, Tequila Grapefruit, Tequila Pineapple, and Tequila Spicy Mango.
The full Day Chaser lineup is certified gluten free with 100 calories, 2g of carbs and 1g of sugar per can. The initial two expressions are at 4.7% abv and are available now across New England as well as in Iowa, Colorado, and Arizona in 4-packs of 12-ounce slim cans for $10. The company is eyeing quick expansion into Florida, California, Virginia, and elsewhere with national availability to follow.—Danny SullivanSubscribe to Shanken News Daily’s Email Newsletter, delivered to your inbox each morning.