News Briefs for January 11, 2022
January 11, 2022•Hennessy Cognac is entering the world of NFTs, with a new ultra-limited edition blend—Hennessy·8—going up for sale on BlockBar tomorrow at 9:30am ET. The blend uses eau de vie from all eight generations of Hennessy master blenders and, in all, only 250 bottles have been made. The two NFTs will sell for around $226,000 each and will represent either bottle 1/250 or 250/250, with the actual bottle handled by BlockBar until the buyer sells it or chooses to drink the Cognac. The purchase can be made either with Ethereum cryptocurrency or by credit card.
•Breakthru Beverage Group has named Tim Daning as executive vice president, Breakthru Beverage Delaware. Effective January 15, Daning will be responsible for leading all aspects of Breakthru’s business performance including sales, operations and distribution in Delaware. He assumes this role as the company’s new 280,000 square-foot Middletown facility is set to open, nearly doubling the organization’s current capacity in Delaware. Breakthru’s Delaware revenues are estimated at $228 million for 2021, according to Shanken’s Impact Newsletter.
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