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BDSA: Cannabis Sales Flat In November

January 11, 2022

Cannabis analytics company BDSA detailed sales trends in its November data across a range of medical and recreational markets it tracks, showing that weak flower sales have contributed to stagnant sales trends in recent months.

In California, the biggest cannabis market in the world, combined recreational and medical sales fell 4% sequentially in November to $289.2 million, according to BDSA’s data. Loose flower saw a 17% dropoff that was counterbalanced by a 23% expansion of pre-rolled joints. Ingestibles also grew 8%. The trend was mirrored in Colorado where sales fell 49% to $173.3 million for the month, with flower dropping 15% and pre-rolls gaining 15%.

Depressed tourism in Nevada continued to hurt sales in that market as they dipped 10.5% to $66.4 million in November. Flower lost 23% in Nevada, though in this case pre-rolls lost value as well. Ingestibles were up 8% from November 2020 though. Oregon dropped 14.2% from October to $86 million, as flower fell 14% and pre-rolls stepped into the void with a 13% gain. The newly legal market of Arizona saw sales drop 4.2% sequentially to reach $109.4 million, divided nearly evenly between recreational and medical sales.

Looking eastward, Massachusetts lost ground as sales fell 5.4% to $140.9 million in November. Michigan sales fell 6.4% to $152.7 million, though that’s still up 66% from a year before. Florida’s medical market lost 4.9% sequentially to hit $142.8 million, while Pennsylvania’s medical program fell 2.5% to $100.2 million. Medical sales in Maryland fell 4.3% to $43.8 million, where flower and pre-rolls were both up but ingestibles fell 23%. Even Illinois showed a small loss to $152.3 million, though in that case sales bounced back in a big way the following month, raising the question of how widespread the holiday season bump will be for other states.—Danny Sullivan

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