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Beam Suntory Invests Behind Flying Embers Hard Kombucha

January 20, 2022

Beam Suntory is getting into hard kombucha. The spirits giant is the lead investor in a new $20 million series C financing round behind the Ventura, California-based Flying Embers brand. Additional investments in Flying Embers were provided by Power Plant Ventures, Quadrant Capital, Monogram Capital Partners, and Beechwood Capital.

The new funding will go toward developing a robust national footprint for Flying Embers’ hard kombucha and seltzer, with a particular emphasis placed on marketing and refining their sales infrastructure. Last year, according to the company, Flying Embers grew by 93% and their products currently reach 42 states.—Shane English

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