Champagne Rebounds In 2021, With Value Surpassing Pre-Pandemic Levels

Global Champagne shipments leapt 32% to 322 million bottles (26.8m cases) in 2021, rebounding from an 18% decline in 2020, as the industry recovered after suffering a shock during the initial phase of the pandemic. Exports reached a new record at 180 million bottles (15m cases), while domestic French shipments increased 25% to 142 million bottles (11.8m cases), according to the Comité Interprofessionnel du Vin de Champagne (CIVC). Overall turnover is expected to come in above €5.5 billion ($6.2b), up from €5 billion ($5.7b) in pre-pandemic 2019.

Last year, imported sparkling wine depletions decelerated in the U.S., but they remain at more than triple their volumes of 20 years ago, according to Impact Databank. The top two Champagne brands in the U.S.—Veuve Clicquot and Moët & Chandon, both part of the Moët Hennessy USA portfolio—are the top wine brands overall in retail dollars among brands priced at $25 and over in the U.S. In Nielsen channels, Champagne increased 12% by value and 6% by volume in 2021.—Daniel Marsteller

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