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Craft Brewing and Distilling News for January 24, 2022

January 24, 2022

•Brooklyn-based St. Agrestis is launching the Phony Negroni as an alcohol alternative. The new release is an alcohol-free replica of its Bottled Negroni and will initially be available exclusively direct-to-consumer from the company’s website. It will come in the brand’s signature single-serve, 200-ml. conical bottles, priced at $50 a 12-pack. A rollout to select retailers, bars, and restaurants will follow. The St. Agrestis lineup consists of Amaro (30% abv), Paradiso Aperitivo (20% abv), Inferno Bitter (24% abv), Negroni (24% abv), and Spritz, a canned combination of Paradiso Aperitivo and Italian sparkling wine (12% abv).

•E11even Vodka has named Gary Crowell as COO. In his new role, reporting to chairwoman and CEO Nikki Simkins, Crowell will lead sales, marketing, and production as the brand ramps up from 5,200 cases in 2021, aiming for 12,000 cases for this year. Prior to joining E11even—named and branded for its namesake Miami nightclub—Crowell helped launch Deep Eddy vodka, along with Nine Banded Whiskey, among other spirits ventures.

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