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Campari Renews National Partnership With Southern Glazer’s

February 8, 2022

Campari America has renewed its national alignment with Southern Glazer’s Wine & Spirits, under which the country’s largest wine and spirits distributor handles the Campari portfolio in more than 40 states. The two companies said the renewal—which continues a 30-year partnership—represents “a long-term commitment to continue what has been a proven and mutually beneficial relationship.”

“Following our expanded relationship announced in 2017, we’ve seen measurable growth across all channels, particularly national accounts and the on-premise,” said Ugo Fiorenzo, managing director of Campari America. “We are confident that Southern Glazer’s is the right partner to help us continue on that trajectory.” Campari America had U.S. volume of 6.2 million cases in 2021, up 4%, according to Impact Databank, with growth recently boosted by brands including Espolon Tequila, Wild Turkey, and Grand Marnier, among others.

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