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News Briefs for February 9, 2022

February 9, 2022

•Diageo has announced the release of Old Parr Aged 18 Years, the latest permanent addition to the blended Scotch brand. The whisky, making its first appearance in the U.S., is bottled at 40% abv and made using malts from Cragganmore, among other Islay and Speyside whiskies. The 18-year-old Scotch is now available in Florida, Massachusetts, New Jersey, New York, Texas, and Delaware for a suggested price of $70 a 750-ml.

•Premixed cocktail brand Hercules Mulligan Rum & Rye is launching in the New York market, with other states to be added soon. Hercules Mulligan is a 50/50 blend of Caribbean aged rum and American rye whiskey. Organic ginger root is macerated in the rum and rye blend, and a splash of bitters is added, with the cocktail suggested to be served on the rocks. Originally, Hercules Mulligan launched exclusively on Flaviar, and is now expanding into the wider market. The cocktail is bottled at 43% abv and retails at $38 a 750-ml.

•Miami-based importer Surville Enterprises, a subsidiary of Barton & Guestier France, has been renamed BGPL USA. The new name represents the three wine houses the company imports and distributes: Barton & Guestier, Patriarche, and Listel, all of which are part of French drinks giant Castel. The newly renamed company also expanded its distribution relationship with Southern Glazer’s Wine & Spirits in California, making SGWS the distributor for all Veuve du Vernay wines in the state, which are produced by Patriarche.

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