Grand Marnier Extends At The High End

Grand Marnier has announced the launch of its Exceptional Range, which will debut with a Grand Cuvee called Quintessence. A tribute to the brand’s origins, Quintessence is made with the oldest hors d’âge Cognacs that were selected exclusively from Grande Champagne and aged in the personal reserves of the Marnier Lapostolle family cellar. It comes in a handmade Baccarat decanter that features a twist in the glass achieved during the glassblowing process.

Only 1,000 bottles of Quintessence will be released worldwide this year, carrying a retail price of $3,000 a 750-ml. In tandem, Grand Marnier will also launch Révélation, an XXO expression made with less Citrus Bigaradia than is traditional in order to spotlight the Cognac flavors in the blend. It will retail for $700 a bottle. Grand Marnier is part of Campari Group, and increased 16% to 625,000 cases in the U.S. last year, according to Impact Databank.—Danny Sullivan

Tagged : Campari Group, Grand Marnier

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