News Briefs for February 17, 2022February 17, 2022
•Diageo has expanded Crown Royal’s RTD portfolio with a new Whisky Lemonade. The limited time offering comes in at 7% abv and joins Whisky & Cola, Washington Apple, and Peach Tea in the brand’s RTD portfolio. In addition to releasing the new product, Crown Royal’s RTD portfolio is expanding to national distribution this month. All of Crown’s RTDs are available for a suggested price of $15 a 4-pack.
•Champagne Billecart-Salmon has released Clos Saint-Hilaire 2006, a new vintage bubbly. Clos Saint-Hilaire originates from a single enclosed, contiguous one-hectare parcel of old vines planted with Pinot Noir in Mareuil-sur-Aÿ in 1964. The 100% Pinot Noir cuvee was vinified entirely in oak casks and sports a new label made of cherry wood. Billecart-Salmon Clos Saint-Hilaire 2006 retails at $550 a bottle.
•Calistoga, California’s Schramsberg will launch a new luxury sparkler under its J. Schram range this fall. J. Schram Noirs will join the existing J. Schram Blancs and J. Schram Rosé in the lineup. The new entry comes as Schramsberg celebrates the fiftieth anniversary of the “Toast to Peace” in Peking, China, when on February 25, 1972, President Richard Nixon and Premier Zhou Enlai raised glasses of Schramsberg Blanc de Blancs in a toast to the health of the American and Chinese peoples.
•Southern Glazer’s Wine & Spirits has announced the Liquid Insights Tour (LIT), a new national education initiative aimed at exploring new trends in the beverage alcohol world. The tour will kick off this month in Houston, Texas and will visit bars, restaurants, hotels, and other venues in six cities across the U.S., also including Kansas City, New York, Las Vegas, Chicago, and Los Angeles. LIT is directed by Brian Masilionis, Southern Glazer’s director of on-premise national accounts commercial strategy.Subscribe to Shanken News Daily’s Email Newsletter, delivered to your inbox each morning.