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Mast-Jägermeister US Names Joe Fortune As CEO

February 18, 2022

In case you missed yesterday’s news alert, Mast-Jägermeister US has appointed Joe Fortune as CEO, replacing Jeff Popkin, who held the role for six years. Fortune was previously chief commercial officer and has had a significant impact on the business, according to parent company Mast-Jägermeister SE. Jägermeister’s namesake brand was up 13% to 1.3 million cases in the U.S. last year, according to Impact Databank. Here’s the full story.

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